15.-For the first time in history, American art materials are to be exhibited in the Decorative Arts Section of the Louvre Museum. 'Copyright, 1925, by The New York Times Company-Special Cable to The New York Times. The following clipping from the New York Times of February 16, 1925, tells the story from an actual incident of this sort: Paris can give American silk a stamp of authority which will aid it to achieve definite position in the United States. New inspiration, which to the artist may be a very technical and abstract kind of beauty, must be made vital to the public by association with values which it recognizes and responds to.įor instance, in the manufacture of American silk, markets are developed by going to Paris for inspiration. The public must be interested by means of associational values and dramatic incidents. In this process propaganda will naturally make use of the authority of group leaders whose taste and opinion are recognized. Propaganda can play a part in pointing out what is and what is not beautiful, and business can definitely help in this way to raise the level of American culture. Which is only another way of saying that the artist has the opportunity of collaborating with industry in such a way as to improve the public taste, injecting beautiful instead of ugly motifs into the articles of common use, and, furthermore, securing recognition and money for himself.

Business of many types capitalizes the esthetic sense to increase markets and profits.

It must, therefore, in a large number of fields create a field of competition based on esthetic values. This arises from the fact that mass production reaches an impasse when it competes on a price basis only. In applied and commercial art, propaganda makes greater opportunities for the artist than ever before.

In art as in politics the minority rules, but it can rule only by going out to meet the public on its own ground, by understanding the anatomy of public opinion and utilizing it. To increase public appreciation a deliberate propagandizing effort must be made. When art galleries seek to launch the canvases of an artist they should create public acceptance for his works. In the education of the American public toward greater art appreciation, propaganda plays an important part.

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